Now This Is Good Advertising

I took this picture on the Upper West Side a few weeks ago.
(Click image to enlarge)

NBC’s “2008 Olympics/Mummy 3″ Cross-Promotion Is Appalling

Last night, NBC premiered a two-and-a-half minute cross-promotion aligning their Universal Studios’ upcoming release of “Mummy 3″ with their coverage of the 2008 Olympics in China.
Click here to watch the commercial.
I expect that there will be a backlash from the media and sports communities, as this TV commercial is insulting to Olympic athletes and viewers [...]

Optimum Online (Cablevision): Who’s That Girl?

Most savvy New York media folks are aware of the polarizing effects of the new Optimum Online commercials, from the obnoxious “Reggaeton” ad to the newer creepy “Stepford Wife” spot. No matter how much you hate these ads, like I do, they are setting response records and they have people talking.
With this said, I think [...]

Your 59/50 Hat: Why The Sticker?

Take that stupid sticker off of your hat. You look ridiculous.
I work in advertising and marketing for major entertainment entities (TV, Film, Radio, etc.) in NYC. It is my job to wear a suit to work in order to dissect patterns of thought relating to modern trends among various demographics and advise companies on how [...]

Grand Theft: Intellectual Property

Foreword: Please place your comment/advice hats on your heads. Thank you in advance.
Possible Scenario:
A well-known company has run out of ideas for marketing their new product line. This company posts a job listing seeking a Marketing Professional to develop and implement fresh marketing initiatives to raise awareness of their new product line among their [...]

To quote Joe Rogan:

Wow, I never imagined having a reason to say that. Anyway…
You know the anti-marijuana TV ad they play now where the dog is telling the girl that he doesn’t like it when she smokes weed? Here’s what Joe Rogan has to say about that commercial. I found it to be pretty hilarious.
I ripped the [...]

Fun with the DMA

By now, you should be aware of my deep seeded loathing of Patricia Kachura, the societal cancer that works for the Direct Marketing Association (DMA).
Since her job is to justify sending people millions upon millions of unsolicited advertisements and phone calls every day, I figured she would be happy to receive an unsolicited phone call [...]

Movin’ On Up

Like Gershwin, things are looking up.
There is an old-time gambling legend that lives in Texas, a man named Amarillo Slim. Amarillo Slim used to brag that he was so famous that you could send a letter from anywhere in the country addressed only to “Amarillo Slim in Texas” and the letter would find him. Tall [...]

Blowing of the Whistle

I want to draw more attention to a post I wrote a while ago. Read the link if you haven’t already.
The DMA are a horrible organization that decrease the quality of life worldwide on many levels. Basically, they are solely responsible for every type of junk mail on the planet. Spam and mailbox and [...]

MySpace: Telling It Like It Is

[UPDATE: Bianca has responded in the comments section of this post.]As some of you may have seen, I recently found it necessary to put a stop to some atrocious MySpace behavior.
My lovely friend Bianca has a little monkey on her back called “the myspace bulletin”. I swear to god that this chick posts no less [...]

Oh, The Humanity

I will be reading about the Seattle Craigslist debacle all day today.
It doesn’t get any better than this, folks.
Some guy named Jason in Seattle put up a fake Craigslist ad posing as a woman looking for some weird sex stuff with a man.
A couple hundred guys responded to Jason’s fake ad with pictures of themselves(some [...]

UPDATE: Pat Kachura, DMA

This is a follow up to Nancy-Boy Media.
Someone from the DMA just found my blog by way of a Google search for “Pat Kachura”, the slimeball liar SVP of Ethics/Consumer Affairs at the DMA. Ten bucks says the searcher is Pat herself.
Yeah, Hi Pat!
First of all, the words “Ethics” and “Direct Marketing Association” [...]

Nancy-Boy Media

I read an article on the Consumerist a few minutes ago that has my blood boiling.
In a recent story, The Washington Post addressed concerns regarding the Direct Marketing Association from an environmental angle. The DMA is responsible for unsolicited advertising such as telemarketing and junk mail. Basically The WP was asking the DMA if the [...]

Buy this CD or you will be sorry.

(Click to enlarge)My girlriend may or may not be the bass player for this band. The CD is in stores nationwide and you need one to make your days happy. Pick up a copy or order one online.
It will make you smile.
Check out the official Columbia Records website: http://www.SusanCagle.com
As seen on MTV’s “You Hear It [...]

Me -vs. Record Label

I cannot remember the last time that I bought a CD either in a store, online or anywhere. This is particularly shameful because I work in the entertainment marketing industry, often for major record labels. More importantly, my girlfriend is a top-priority major label recording artist. No, I’m not telling.
This epiphany hit me recently and [...]