I read an article on the Consumerist a few minutes ago that has my blood boiling.
In a recent story, The Washington Post addressed concerns regarding the Direct Marketing Association from an environmental angle. The DMA is responsible for unsolicited advertising such as telemarketing and junk mail. Basically The WP was asking the DMA if the millions of pounds of junk mail that they distribute, almost all of which is immediately discarded by consumers, is harmful to our environment. Forest depletion, landfill usage, etc.
When asked to address the subject, DMA rep Pat Kachura had the following to say:
(regarding paper junk mail)
“The Direct Marketing Association [is] far from harming the environment; catalogues help it, by reducing the number of cars headed to shopping malls….”
(dude, are you fucking serious?)
(regarding the imposition of possible governmental regulation on junk mail, etc.)
“We certainly wouldn’t want to see a drastic and expensive and unnecessary government program created that would probably do more harm than good.”
(oh jesus christ, c’mon lady)
Now, I don’t really care about the environment, because I have a bizarre inability to consider anything beyond tomorrow, or make plans for the future of any sort. What I’m really pissed off about goes way deeper than the DMA and the environment on this one.
Here’s my point:
I don’t understand why the media allows companies and officials to serve them a mammoth-ass load of glaring bull shit which they, the media, regularly swallow whole and pass on to us, the consumer. I mean what the hell already? Isn’t it supposedly the news media’s job to find the truth and bring it to the news consuming public?
Listen, I didn’t go to college. That being said, I would assume the reporter from the Washington Post would have a good education, and is reasonably intelligent. Fair? I think so. So if uneducated me clearly sees the transparency in Ms. Kachura’s statements, as should anyone who is not retarded, it would be safe to assume that the Washington Post reporter knows it’s bullshit too.
Why didn’t this reporter say to Ms. Kachura, “That’s bullshit. We both know it and I don’t appreciate you insulting my intelligence. Want to try again, pal?”
I mean, would that be so hard? Isn’t that their job? Wouldn’t it make for a better story anyway?!
But that’s not what they do. They stick their heads in the sand and go, “Duuuuh, okay.” And that’s it. Nothing is different, nothing is fixed, nothing is better.
The DMA’s behavior in this matter is mirrored by corporations, governments and other regulatory agencies on a daily basis. I don’t understand why the media doesn’t call “bullshit” when everyone with half a brain knows its bullshit. I know its bullshit, you know its bullshit, everyone knows its bullshit but that doesn’t matter one iota because as individuals we don’t have a loud enough voice. I mean, I could write something on my blog in attempts to expose lies, but what good would it do when I’m only going to reach a few thousand people? Not much. It’s not that I’m scared or unwilling to do it, it’s just that I know it would be a waste of time.
As the media, they have the power to make change. They choose not to.
I don’t understand it.
Grow a pair you fucking clowns.
[UPDATE: Someone from the Direct Marketing Association’s NYC office found this blog via google search for “Pat Kachura”.]
[UPDATE: It has been a couple years since my original post about Pat Kachura. Since then, I have received several hits from various federal agencies in Washington D.C. which initiated search engine queries on “Pat Kachura”. It’s good to know that I’m not the only one watching her. You should too.